Adventurer of The Year™
The European Adventurer of the Year award was presented for the first time at the Swedish consumer outdoor fair ”Vildmarksmässan” in March 2010. The Italian mountaineer Simone Moro was the very first adventurer to receive the award.
The European Adventurer of the Year is an award that each year elects a person for his or heres outstanding performance in the concept of adventure.
The purpose of this award is to clarify the adventure as a phenomenon and highlight the human desire and motivation to implement and achieve their dreams. And off course to inspire others to do their own adventures.
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